Cheetos Puffs: Pass the Puff
Spec Campaign
During my portfolio program, we were tasked with marketing a snack made for kids to… not kids. So we looked to an audience with larger stomachs and slightly more spending power: young adults who partake in a certain recreational activity.
Role: Concept, Lead Copywriter
OOH
Organic Social
Caption: “The perfect technique for sharing your Cheetos Puffs #PassThePuff”
Caption: “The best time to enjoy your Cheetos Puffs #PassThePuff”
Caption: “Grab a bowl before the other team—or you—get blitzed #PassThePuff”
Creative Team: Ryan Dillon, Ed Prentiss