Colorado Rapids Kit Reveal: Shed the Stigma

When the Rapids debuted a new kit (uniform) for the 2023 season, they wanted it to become a symbol for shedding the stigma around mental health. For the official kit reveal, they asked us to address this serious issue in an authentic way—and without overshadowing the product. We started with a simple insight: negative thoughts are something we all carry but can’t see. So we made those thoughts visible, and then took a literal approach to “shedding the stigma.”

Role: Concept, Lead Copywriter, VO Director