Town of Mountain Village: Welcome to Life Wide Open

Mountain Village is to Telluride what Snowmass was to Aspen: the red-headed stepchild living in the other’s shadow. When Mountain Village asked us to help them step into the spotlight, they wanted to be seen as not just a town with a ski resort, but a transformational destination. So we put the indescribable feeling you get front and center, positioning Mountain Village as more of a calling than a mountain town.

During the two years this campaign ran, Mountain Village outpaced Telluride in total hotel bookings. Suffice to say, the shadow was lifted.

Role: Concept, Lead Copywriter

Static Display Banners

Social Ads

Creative Team: Dave Cook, Jeff Martin, Kristine Crawford, Greg Ryan