Travel South Dakota: So Much South Dakota, So Little Time

If I told my friends I just got back from a trip to South Dakota, their response would probably be, “Why?” After all, the Mount Rushmore State doesn’t exactly scream “dream vacation.” We needed to show travelers why the state’s lack of crowds and recognition was a good thing. So we positioned it as the ultimate destination for travelers tired of the beaten path, challenging adventurous souls to explore—and embrace—the unexpected in South Dakota.

Role: Concept, Broadcast Copywriter, VO Director

2023 ESTO Awards: Best Integrated Campaign

2023 Denver Fifty Winner

2023 HSMAI Adrian Awards: Platinum President’s Award for Integrated Campaign, B2C

2023 HSMAI Adrian Awards: Silver President’s Award for Advertising, Connected TV/Streaming/Linear

2023 HSMAI Adrian Awards: Bronze President’s Award for Advertising, Brand Campaign

Creative Team: Dave Cook, Jeff Martin, Camille King, Jacob Farwell, Anniston Craddock, Ben Rindels, Emily Puder

Production Company: A Collective Us

Recording Studio: Cleod9 Music