Sturgis Motorcycle Rally: All Types of Crazy Welcome

The world’s wildest party was at a crossroads. On the cusp of its 85th anniversary, the Sturgis Motorcycle Rally faced both an aging audience and an ill-fitting stereotype: that it’s only welcome to middle-aged white guys on ear-splitting Harleys. We tore down that outdated image with an invitation as subtle as a bike with a broken muffler. All Types of Crazy Welcome was a call to a younger, more diverse group of misfits to join the party. All while staying true to the wild, untamed spirit of Sturgis.

Role: Concept, Lead Copywriter

2025 Magellan Award: Gold, Promotional Video

2025 Denver One Show: Silver, Integrated Campaign

2026 Denver Fifty Winner

OOH

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Creative Team: Dave Cook, Jeff Martin, Greg Ryan, Peter Halvorson

Editor: Colton McKee

Recording Studio: Rocky Mountain Recorders