South Dakota Super Bowl

Everyone knows Mount Rushmore is the only thing to see in South Dakota. At least, that’s the misconception. When we bought a Super Bowl spot, we knew it was time to go big and dispel that notion once and for all. So we asked a 2000s-era one-hit wonder to tell the world why South Dakota is… well, not a one-hit wonder.

2025 HSMAI Adrian Award: Silver

2025 Denver One Show: Bronze, Use of Music

2025 Denver One Show: Merit, TV Single

2025 Denver One Show: Merit, Writing

Creative Team: Dave Cook, Jeff Martin, Camille King, Jacob Farwell, Anniston Craddock, Jackson Byam, Alex Jaumann

Director: Isaac Rentz

Production Company: Hound Content

Editor: Nick Marranzino

Recording Studio: Coupe Studios