Visit Telluride: Beyond It All

Visiting the town of Telluride is kinda surreal. It has the scenery you’d expect from a high-end mountain town, plus the offbeat locals you wouldn’t. To stay true to this sophisticated-yet-funky vibe—and to stand out from every other picturesque mountain town—we couldn’t rely on the same-old pretty pictures. Instead, we embraced Telluride’s psychedelic and artistic nature by creating mind-bending, fantastical dreamscapes. No psychedelics needed.

Role: Concept, Lead Copywriter

2025 HSMAI Adrian Award: Gold, Advertising Brand Campaign

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Creative Team: Dave Cook, Jeff Martin, Kristine Crawford, Greg Ryan, Callie Keeling, Peter Halvorson

Editor: Peter Halvorson